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Voices for Justice
A Black Lives Matter campaign creating a safe space for students, faculty, and staff to share their experiences with racial injustice.
Challenge
Create a campaign that supports open dialogue and emotional safety during national unrest.
Role
Branding, strategy, photography, digital assets, and community engagement.
Approach
Portraits + personal statements:
Black-and-white photos with honest reflections to show solidarity.
Bold, high-contrast design:
Yellow accents for urgency and focal impact.
Digital-first execution:
Assets optimized for strong online engagement.
Empathy-led decisions:
Choices centered on cultural sensitivity and safety.
Key Design Solutions
Outcome
A celebrated campaign that united the community and amplified authentic voices.
Takeaway
Empathy and clarity drive meaningful design.
See what’s next →
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