top of page
Pizza Meets Pixels
A retro 1980s pizzeria brand blending pizza, classic gaming, and cartoon-style mascots.
Challenge
Create a nostalgic but modern, cohesive brand world.
Role
Identity, characters, packaging, interiors, merchandise, digital system.
Approach
8-bit pixel visuals + arcade fonts:
Developed a comprehensive design system using pixelated graphics, retro typefaces, and glowing neon effects.
Mascot family: Rocco, Fizzz, Roni, Parm, Zest:
Created a cast of five unique, pixelated characters, each representing different aspects of the brand.
Journey-mapped experience from storefront → online:
Designed a cohesive narrative across physical locations, digital platforms, and customer touchpoints.
Key Design Solutions
Outcome
A bold, immersive universe praised for its consistency and storytelling.
Takeaway
Nostalgia + clear systems =
joyful, memorable branding.
See what’s next →
bottom of page