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Guiding Success

Celebrating Guttman College’s path to excellence through print and digital publications.

Challenge
Create a cohesive set of publications that simplify complex information, engage diverse audiences, and support Guttman’s mission to uplift first-generation and underrepresented students.
Role
Lead designer for concept, identity, layout, and production across:
  • Pathways to Success — College guide

  • Guttman Foundation Annual Report

  • Milestones — Commencement collection

  • Guttman Forward 2028 — Strategic plan booklet

Approach
User-centered insights: 
Interviews shaped content and flow.
Visual storytelling: 
Infographics, charts, and bold visuals clarified info.
Cohesive design system: 
Consistent layouts adapted for goals and accessibility.
Print + digital optimization:
Ready for print and online PDFs.

Key Design Solutions

Outcome

A unified suite of publications enhancing clarity, engagement, and connections, praised for accessibility and visual storytelling.

Reading a Book

Takeaway

Clarity + storytelling + accessibility =
publications that inform, engage, and inspire.

See what’s next →

New York, NY

347-579-9351

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© 2026 Jeffrey L Nelson, CreatesByJeff. All rights reserved.

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