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Rooted in Hope
Branding the Amadou Diallo Foundation to honor Amadou’s legacy and empower
Black youth through education.
Challenge
Develop branding, stationery, and apparel that reflect the foundation’s mission, values, and community impact while honoring Amadou Diallo.
Role
Identity design, logo refinement, stationery, apparel, and collaborative design with the Diallo family and foundation team.
Approach
Immersive research and storytelling:
Studied the foundation’s history, mission, and audience to guide design.
Collaborative concept development:
Worked closely with the Diallo family and ADF team to ensure sensitive, culturally resonant designs.
Iterative refinement:
Balanced professionalism with emotional impact, maintaining visual cohesion.
Key Design Solutions
Outcome
A cohesive brand praised for professionalism, symbolism, and impact.
Takeaway
Empathy + storytelling =
impactful, mission-driven branding.
See what’s next →
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