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Threads of Pride
Fostering pride and connection through Guttman College apparel.
Challenge
Design a merchandise line that fosters campus pride, student engagement, and cultural celebration.
Role
Lead designer for identity, apparel, and merchandise across campus, Peer Mentor, and heritage collections.
Approach
Student-informed research:
Surveys, focus groups, and trends guided design.
Collaborative design:
Worked with students, staff, and cultural groups.
Consistent visual system:
Bold, minimalist designs for all assets.
Cultural and brand sensitivity:
Used branding and heritage symbols for cohesion.
Key Design Solutions
Outcome
“Threads of Pride” strengthened campus pride, engagement, and inclusivity.
Takeaway
Inclusive, strategic design = pride, engagement, and lasting community impact.
See what’s next →
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